Privacy Notice

Information You Give Us. We may collect and retain any information from you or your devices provided to us when you visit a Site, including when you:

We may collect information such as your first and last name, home or other physical address, email address, postal code, your title, company, telephone number, your automobile’s make, model, trim, model year, mileage, colour, options, vehicle identification number (“VIN”), licence plate number, or information about your interactions with us or others, and other information. If you request your credit score through VehicleSocial, we may collect your Social Insurance Number (SIN), income information, and your credit score to personalize your preferred auto financing terms from our lending partners.

We may also collect a temporary copy of your driver’s licence and a photo of you to securely verify your identity and prevent fraud through a third-party identity verification provider. That provider may collect biometric information, including a scan of your facial geometry based on the photos you provide, in order to verify your identity. Please refer to that provider’s privacy policy for how it treats scans of facial geometry extracted from photos.

When you apply to see if you may either pre-qualify or receive a lending/lease offer for auto financing through one of our participating lending institutions, that participating lending institution may require you to provide additional information to determine your eligibility (in the case of a pre-qualification) or finalize your eligibility (in the case of a lending or lease offer), such as date of birth, Social Insurance Number, residential history and employment history. This information is not captured or retained by VehicleSocial. Please refer to that participating lending institution’s privacy policies to learn more about their data practices.

Social Media. You may use social networks or other online services to access our Sites. When you do so, information from those services may be made available to us. By associating a social network account with our Sites, you agree that we may access and retain that information in accordance with the policies of the social network or other online service and this Notice. For example, we may be able to access account or profile information that you have provided to the social network or information about your interactions with the social network (such as when commenting on a blog post or using a single sign-on service).

Email. We may collect information regarding the effectiveness of our email and other communications with you. For example, we may know if you follow a link in an email we send to you.

Mobile. We may collect session and geolocation information from your mobile device. Geolocation information includes data such as your device’s physical location and may include GPS-based, WiFi-based or cell-based location information.

Information from Other Sources. We may obtain information about you from affiliates, partners, automobile dealers and other third parties. This information may include information about your use of this Site or our services, your use of other websites, your interactions with or purchases from automobile dealers, lending institutions and insurance providers, your interests and preferences and other information about you or your household. We may combine the information we obtain from third parties with information that we or our affiliates have collected about you.

We may collect information automatically when you visit our Sites or use our mobile applications, such as:

We may collect information about your activities on our Sites via first and third-party cookies, clear GIFs or web beacons, session logging, heatmaps and scrolls, or through other identifiers or technologies, including similar technologies as they may evolve over time. We refer to these technologies collectively as “Metrics Tools.”

We may allow third parties to use Metrics Tools on our Sites for analytics and advertising. The information collected by Metrics Tools may be shared with and used by us, by others acting on our behalf, or by third parties subject to their own privacy policies. Information collected by Metrics Tools may be used on this Site or on other websites or services, including those that may not be operated by us. You can manage your cookie preferences at any time through the cookie settings on our Sites.

We and others acting on our behalf may use the information that we collect or receive to operate our business, including our Sites, as described below:

Operate and Support our Sites and Services. We use the information that we gather in order to operate our Sites and our services — for example, to provide support and assistance that you request, to diagnose or address technical problems, and to manage or support your account. We may identify your use of our Sites across devices and use information we collect to optimize your use of the Sites and our services.

Improving and Evolving our Services and Operations. We constantly evaluate and improve our Sites, services and operations, including developing new products or services and evaluating and improving our business practices, and use the information we gather to do so.

To Allow You to Connect with Dealers and Vehicle Manufacturers. After you provide your contact information to request offers or information, we may use the information you provide us to connect you with a limited number of automobile dealers and vehicle manufacturers and/or personalize your preferred auto financing terms. When you choose to share your contact information with dealers directly (i.e., providing your mobile phone for texts instead of using our text masking service), your direct interactions with those dealers will not be controlled by this Notice. You should review the applicable notices of those dealers to understand how they may use your information.

To Allow You to Connect with Credit Bureaus, Lending Institutions and Insurance Providers. Our Sites and services may permit you to provide information relevant to assessing your creditworthiness, facilitating financing, or requesting an insurance quote in connection with a potential vehicle lease or purchase. Your direct interactions with credit bureaus, lending institutions and insurance providers will not be controlled by this Notice; please review their applicable notices.

Advertising and Promotions. We may use the information we gather to offer, provide, or personalize products and services from us and third parties, including to customize content, advertising, promotions and incentives to reflect your preferences, interests, or prior interactions, and to conduct auditing related to ad impressions and compliance.

Other Contacts. We may contact you through telephone, text, or chat for other purposes, as permitted by law.

This Notice only addresses our own information practices. It does not apply to information you share with third parties — including dealers, lending institutions and insurance providers — even if we link to those third parties from a Site. These third parties may have their own privacy policies governing their use of information. Our services may also be offered through third party websites or mobile applications (“Partner Sites”); this Notice does not apply to Partner Sites unless otherwise indicated on the Partner Site. Please note that other parties may collect personally identifiable information about your online activities over time and across different websites when you use our Site.

We only share information about you as described or permitted by this Notice, unless you consent to other sharing. We may share information about you in the following ways:

Subject to applicable Canadian privacy law, you can make the following requests to us in relation to your personal information:

To submit a request to exercise any of the above rights, contact us at privacy@vehiclesocial.com. You do not need to create an account with us to exercise these rights. We may take steps to verify your identity before acting on your request, as required or permitted by law.

You may also limit and control the information provided to us in several ways (though you may not be able to use all features of our Sites if you do). For example, you can choose not to access our Sites through your social media account, and you can limit information shared by third-party social media providers by altering your privacy settings with those providers. You may unsubscribe from promotional emails by following the unsubscribe link included in each such email.

Your browser and your device may provide you the option to limit the use of cookies or other Metrics Tools, and your mobile device may have settings that allow you to prevent sharing geolocation information with us. You should consult the documentation for your browser or device for more information.

Like many companies, VehicleSocial may use analytics and advertising providers (such as Google Analytics) and related products — including cookies, web beacons, cross-device linking, mobile advertising IDs, and similar tracking technologies — to better understand its audience and tailor communications and advertisements. These providers are subject to their own privacy policies, and you may be able to opt out of certain targeted advertising through their tools and through industry opt-out programs (such as the Digital Advertising Alliance of Canada). Please note that you may still receive advertising after opting out, but it may not be tailored to your interests.

If you are a registered user on vehiclesocial.com, you may access, update and change certain information we have collected about you by signing into your account and visiting your account settings. You may also contact us at privacy@vehiclesocial.com for assistance.

This part of our Notice describes how we handle personal information in accordance with Canadian privacy laws, including the federal Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws (such as Quebec’s Law 25 and the personal information protection acts of British Columbia and Alberta).

We collect, use and disclose personal information for the purposes described in “What Information Does VehicleSocial Gather?” and “How Does VehicleSocial Use Information About Me?”. The categories of personal information we may collect include identifiers (such as name, address, email address, title, company and phone number); vehicle information (such as VIN, model, year, registration information and licence plate numbers, when linked to an identified person); records of customer support interactions; demographic information; and select financial information (such as Social Insurance Number, income information and credit score) where you request your credit score to personalize financing or lease terms. We also collect internet and device activity information, geolocation data when you connect with dealers in your area, audio information when you call our customer service or sales centres (for quality control and analytics), and inferences drawn from the foregoing for product and service improvement.

You may exercise the rights of Access, Correction, Deletion, and Withdrawal of Consent / Opt-Out described above in “What Choices Do I Have Regarding My Information?”. We will honour requests received to the extent required by applicable law and within the time provided by law. We will not discriminate against you because of your exercise of these rights, although we may provide a different level or quality of goods or services where the difference is reasonably related to the value provided to VehicleSocial by your personal information and as permitted by law.

If we receive and are able to process a signal from your device indicating your preference to opt out of disclosures of personal information for advertising, we will apply that preference to personal information we collect from that device, provided we may be unable to associate the signal if you use a different browser or tool, change your browser, or clear cookies or browsing data. A signal sent from one device will not apply to other devices you use.

If we decline to act on a request, applicable law may give you the right to appeal our decision by replying to our response or emailing privacy@vehiclesocial.com. You may also have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada or your applicable provincial privacy regulator. At this time, there is no uniform industry standard for responding to “Do Not Track” signals, and our Sites are currently unable to respond to them.

By using this Site, you agree that any dispute arising out of or relating to the Sites, the Sites’ content or the services or materials made available on the Sites, or regarding information collected or shared about you, is subject to the Choice of Law and dispute resolution provisions in our Terms of Service.

We use administrative, technical, and physical safeguards designed to protect personal information in our possession. We cannot guarantee the security of the information that we collect and store. If you believe that information about you has been subject to unauthorized disclosure, please let us know by emailing privacy@vehiclesocial.com.

We will retain and process personal information for the duration of time reasonably necessary to carry out the purposes described in this Notice, unless a longer retention period is required or permitted by law. We also retain personal information for related business purposes, such as complying with our legal obligations, resolving disputes, and enforcing our legal agreements and policies, consistent with our retention practices and as permitted by applicable law.

When we make material changes to this Notice, we will update this web page and change the Effective Date listed above.

You can contact us with questions or comments about our privacy practices or this Notice by emailing us at privacy@vehiclesocial.com, or you can contact us at:

VehicleSocial — [Registered Address], Toronto, Ontario, Canada. Telephone: 1-855-608-7365.